Feelex Mattress is a new start up in the Bedding and Mattress business. It was launched in Kolkata and within a year it created an impressive presence across Eastern and North East parts of the country. Feelex is now planning to expand to Western and South India.
The goal was to build a trust factor for the Brand, through various Digital Marketing activities. Being a startup, Digital was considered to be most effective media. Regular activities and Campaigns, were done, pushing the content in deep pockets of the market where Feelex was trying to create its presence.