B2B Marketing for
Product Manufacturers

Absence of a dedicated Marketing Team often hinders businesses from bringing Consistency in Marketing Activities. Brand Strategy, Perception Building activities that benefit not just Lead Generation, but also improve Sales Conversions, Recruitment and Retention, are often missing in the calendar.

Hence, Participating in a Trade Show, Featuring on a Trade Magazine Ad often becomes an Ad-hoc decision, and does not amount to a holistic result.

Brand Perception is the most important Decision making factor for selecting a vendor, a company or a business associate. With a lesser clarity or focus on this exercise, hinders the resultant outcome of all expensive marketing activities like Advertising, Event Participation, etc.

Brand Perception is built in the Subconscious Mind through repeat communication of Brand Positioning with clarity.

It is true that historically Trade Shows and Trade Magazines were the only platform to get new customers. That changed when the likes of Alibaba, Indiamart, or TradeIndia came. Two decades later - these platforms are highly competitive, cluttered and commoditised, and do not generate quality connections.

Inability to understand Digital, and systemise it to be consistently working for you 24x7, can hinder ability to bring consistency in Lead Generation.

Selling is an art. Sales communication is strategically designed to influence decision making. An online presentation is different from a Brochure, and is different from when you pitch yourself physically. Each collateral expects a different outcome from the user - which may not be an action always.

Sales Journey, thoughtfully designed to influence the mind of the viewer, will increase better control on the outcome of the interaction.