B2B Marketing for
Product Manufacturers

360-Degree Digital Solutions for B2B Manufacturing

With Trade Shows & Travel open, the world is back in business. However, covid has made us learn to do Business Online. This habit will not reverse now.

You need a Professional Agency Partner to guide you through this new world.

We work closely leading B2B Manufacturers & Exporters across Products and Service categories. We help them Strategise and Execute their marketing plans in this Phygital World. We achieve consistency in Lead Generation and Brand Building activities through our unique methodologies.

Major Challenges
Sales vs Marketing
Sales Vs Marketing

Absence of a dedicated Marketing Team often hinders businesses from bringing Consistency in Marketing Activities. Brand Strategy, Perception Building activities that benefit not just Lead Generation, but also improve Sales Conversions, Recruitment and Retention, are often missing in the calendar.

Hence, Participating in a Trade Show, Featuring on a Trade Magazine Ad often becomes an Ad-hoc decision, and does not amount to a holistic result.

Build Brand Positioning
Lessor Focus on
Perception Building

Brand Perception is the most important Decision making factor for selecting a vendor, a company or a business associate. With a lesser clarity or focus on this exercise, hinders the resultant outcome of all expensive marketing activities like Advertising, Event Participation, etc.

Brand Perception is built in the Subconscious Mind through repeat communication of Brand Positioning with clarity.

Targeted Business Growth
Inconsistency in
Lead Generation

It is true that historically Trade Shows and Trade Magazines were the only platform to get new customers. That changed when the likes of Alibaba, Indiamart, or TradeIndia came. Two decades later - these platforms are highly competitive, cluttered and commoditised, and do not generate quality connections.

Inability to understand Digital, and systemise it to be consistently working for you 24x7, can hinder ability to bring consistency in Lead Generation.

Target Right Audience
Absence of High Impact
Customer Sales Journey

Selling is an art. Sales communication is strategically designed to influence decision making. An online presentation is different from a Brochure, and is different from when you pitch yourself physically. Each collateral expects a different outcome from the user - which may not be an action always.

Sales Journey, thoughtfully designed to influence the mind of the viewer, will increase better control on the outcome of the interaction.

Sales vs Marketing
Sales Vs Marketing

Most B2B Businesses seldom engage in marketing activities. Being confined to Trade Shows and Magazine Ads makes lead generation uncertain.

Build Brand Positioning
Building a Brand Story
& Brand Positioning

In the transition from a traditional family-owned to a professionally managed one, most businesses fail to create a brand story that helps them uniquely position themselves in the competitive market space.

Targeted Business Growth
Inconsistency in New
Business Generation

Most B2B businesses lack a robust marketing system that entails both inbound and outbound strategies. This makes lead generation human dependent and brings inconsistency in generating new business.

Target Right Audience
Reaching out to the
Right Target Audience

If everyone is your customer, then no one is your customer. Unable to define buyer groups in detail makes it challenging to identify the medium to reach them.


Starting a New Project, or

Want to Collaborate with Us?

Starting a New Project, or Want to Collaborate with Us?

Starting a New Project, or Want to Collaborate with Us?