Consumer Brands

Brands that have been heavily dependent on Television and Print, now have a new entrant added to their marketing mix - Digital. Replication of messaging does not work here. We help FMCG Brands reach interested audiences digitally with a messaging strategy that builds both awareness and engagement.

 
 
Challenges Faced
Replication of Messaging
does not work on Digital

Users behave differently on Digital. With high engagement and low recall, it becomes quite challenging for brands to create an impact by simply replicating the mainline communication.

Reaching out to the
Right Target Audience

If everyone is your customer, then no one is your customer. The inability to define the buyer group in detail makes it challenging to identify the medium to reach them.

Unable to track Efficacy
of Digital Campaigns

Most brands fail to set up the right Brand monitoring signals, KPIs for tracking the efficacy of Digital Campaigns and Consumer Insights analysis through data monitoring.

Missing Direct Access to
Customers using Data

Data is the key to own your customer today. While data is extensively used by other categories, most FMCG brands are yet to tap into this magic in the new digital world.

Replication of Messaging
does not work on Digital

Users behave differently on Digital. With high engagement and low recall, it becomes quite challenging for brands to create an impact by simply replicating the mainline communication.

Reaching out to the
Right Target Audience

If everyone is your customer, then no one is your customer. The inability to define the buyer group in detail makes it challenging to identify the medium to reach them.

Unable to track Efficacy
of Digital Campaigns

Most brands fail to set up the right Brand monitoring signals, KPIs for tracking the efficacy of Digital Campaigns and Consumer Insights analysis through data monitoring.

Missing Direct Access to
Customers using Data

Data is the key to own your customer today. While data is extensively used by other categories, most FMCG brands are yet to tap into this magic in the new digital world.

WHAT CLIENT’S SAY ABOUT US

Starting a New Project, or

Want to Collaborate with Us?

Starting a New Project, or Want to Collaborate with Us?

Starting a New Project, or Want to Collaborate with Us?